Reactive marketing – how the bandwagon became the new billboard

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The relationship between social media and content marketing has changed dramatically. In such a saturated marketplace, businesses and brands have to work much harder to spot opportunities to insert themselves into conversations and get noticed. Cutting through the noise and the clutter is becoming a creative battle. Reactive marketing can be brilliant when it’s done […]

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Industry awards: are they worthwhile and how can they help your business?

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Speak to a lot of business owners and they’ll tell you that corporate awards are just a vanity exercise. They’re nothing more than an excuse to backslap and stroke egos; a distraction from the day-to-day business. It’s a noble approach and one that shows a dedication to growing the business but it’s also potentially an […]

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Retailers are fighting back against Black Friday – has the bubble burst already?

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Black Friday is upon us, which means most retailers are falling over themselves to slash prices and capitalise on the spike in sales created by the epitome of consumer holidays. But why are more retailers choosing not to take part in the price war this year? Is the short-term benefit to sales no longer worth […]

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How media training can help your business

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We’ve all heard the phrase ‘fail to prepare, then prepare to fail’ and this couldn’t be more true when dealing with the media. You can have the most detailed communications strategy in the world, but without a genuine understanding of how the media works and what your key message is, it will fail at the […]

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customer engagement

Getting engaged and connecting with your customers

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Engagement is all you ever hear about in the world of public relations. Stakeholder engagement. Employee engagement. Customer engagement. It’s the PR buzzword of the moment, but what does it actually mean and more importantly, how can you engage your customers? It’s quite simple really – to get engaged you need a relationship first. And […]

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End of the Vine – Twitter calls time on the mobile app

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Please, a 6-second moment of silence for our fallen comrades. On 27th October 2016, Team Vine & Twitter announced the impending closure of the mobile app Vine through a Medium post. The company did not provide any reason for the decision, but moved to assure Vine users that their videos would be kept online, at […]

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Causing a scare – how businesses can use Halloween in their marketing

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As All Hallows’ Eve approaches, we started thinking about the countless Halloween-themed marketing campaigns that would no doubt rear their gruesome heads come October 31st. Whenever there’s a timely event or holiday, brands want to insert themselves into the discussion to expand their reach and engage with new audiences. It may appear a bit tired […]

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Launching a European product in the UK: Café Royal

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Early in 2016 we were approached by Delica AG, who wanted to launch Café Royal – their market leading coffee brand in Asia, Australia and parts of Europe – here in the UK. Easy enough, right? Well, not exactly, when you consider how competitive the FMCG marketplace is, particularly given that we were starting with […]

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