Posts By: Chalk & Ward




git and the importnace of version control

Version Control – The Importance in Digital Development

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In the digital department of Chalk & Ward Advertising, we are constantly changing. Change will always be a part of the digital development world. New technologies come along all the time, and new ideas and practices make digital development faster and more efficient. We have recently ventured into the depths of Version Control, a change […]

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User Experience & your Business

The Role of User Experience in Website Design

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If you’ve ever been involved in a website project you may have come across the term User Experience. But what exactly is User Experience and why is it becoming so crucial in the modern digital landscape? In its simplest form, User Experience or UX is about making your website or app usable and ensuring the […]

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Brand Experience, not just a fad

Seeing is no longer believing; brands are now believed when they are ‘experienced’

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A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]

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Exeter Chiefs v Cardiff Blues

Making our mark in the Heineken Cup

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Before you read any further, this is not an announcement that Chalk & Ward are upping sticks, moving the goalposts and kicking into touch the advertising part of our business and becoming a professional rugby team! At a recent rugby match/demolition, Exeter Chiefs 44-29 Cardiff Blues, in which Robert Chalk & Stacy Hill were ‘treating’ […]

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Google Hummingbird

Google Hummingbird – Your Online Presence is Going to Change

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Maybe not now, maybe not in the next month, but very soon your website ranking will change, potentially more than ever before. What you need to know What is Hummingbird? Hummingbird is a brand new Google algorithm The algorithm will eventually effect your website’s ranking Released in September this is the greatest change in Search […]

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Creative Instore Design

Fun In Store: How physical retailers need creative store design

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Online shopping has changed the face of retailing irrevocably. Physical retailers – shops of bricks and mortar – need to change their game or risk adding to the statistics of boarded up units spreading through the towns and cities of the country. Why, in simple terms, should any one of us buy a product from […]

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Driving Traffic to your website, now what?

You’re driving traffic to your website… Now what?

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SEO, PPC, Social Media, Email Marketing, Online PR, Content Marketing, Direct Traffic… all sources of traffic to your website which companies spend hours debating over how to get more/get better quality/increase the ROI of them etc. But what a number of people forget is how to help someone on your website get from the page […]

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