Posts By: Chalk & Ward

KFC and the poorly translated slogan

‘Eat your fingers off’: Getting Marketing Right Abroad


You’re finally on holiday after the last few hectic months at work. Well-deserved you feel. Maybe you’ll let yourself go a bit, treat yourself to a bag of Walkers Ready Salted crisps while you sit by the pool, soaking up the sun. But what’s this? You see a crisp packet that looks almost identical to […]

Continue reading "‘Eat your fingers off’: Getting Marketing Right Abroad" »

Matt Austin and The Rusty Bike in Ex Magazine

A Picture’s Worth – The Importance of Photography in PR


We all know the saying ‘a picture tells a thousand words’, but we don’t have enough fingers to count the times that we witness businesses going against these wise words – and the wise advice of their PR adviser – to use a photograph that is less than a thousand words and more like a […]

Continue reading "A Picture’s Worth – The Importance of Photography in PR" »

Facebook Advertising, is it for your business?

The Rise & Rise of Facebook Advertising


Facebook boasts over one billion active users and the social network holds a huge amount of data about each of these users. This wealth of data is what makes Facebook such a unique advertising platform, and one that businesses should take advantage of. Why Use Facebook Advertising? Facebook enables you to directly target your desired […]

Continue reading "The Rise & Rise of Facebook Advertising" »

SME Business Growth with Global Marketing

SME’s and Global New Pastures


Although noticeably only a recent trend, I’m pleasantly surprised at the number of SME’s either exporting or planning on doing so in the near future. It could be a coincidence that nearly half the prospective clients we’ve spoken to in the last few months have asked about international marketing and our specific capabilities, but I […]

Continue reading "SME’s and Global New Pastures" »

Abby Millar proves providing Internships can help grow business

Abby Millar; Proving Internships Benefit Business


Yesterday was a sad day here in the Chalk & Ward Advertising office, we don’t have many. Our lovely and supremely talented Account Executive Intern, Abby Millar, headed back to University to complete her final year at Bournemouth (not before visiting Croatia and Bali – lucky thing!) following what was supposed to be a 3 […]

Continue reading "Abby Millar; Proving Internships Benefit Business" »

Customer is King and Integrated Marketing is the Future

Marketing Integration Is Key But Without Customer Service, What’s The Point?


Let’s face it; we want to take every customer up the loyalty ladder; from Suspect to Advocate. It is only by using marketing integration to reach the correct audience at the right time, through on and offline tools, and nurturing those leads, can we then achieve such a victory. Customers are informed, expect value and […]

Continue reading "Marketing Integration Is Key But Without Customer Service, What’s The Point?" »

Facebook and communities on social media platforms

Social Media: Think, Research, Discover, Create and Engage


As social media becomes further integrated into daily life, many businesses are coming to us for advice and guidance. One thing we always say ‘it’s not just about Facebook, Twitter and Pinterest, although these can be brilliant for engagement with consumers, it’s important to consider what platforms the target market are using. It can take […]

Continue reading "Social Media: Think, Research, Discover, Create and Engage" »

IPA Report - what to consider when marketing

Short Vs Long Term Marketing


The IPA has released a new report named ‘The Long and Short of it’, which primarily talks through the benefits of short and long term marketing. It focuses specifically on how these approaches can have different outcomes for your business. It highlights that businesses put a lot of focus on short-term marketing in order to […]

Continue reading "Short Vs Long Term Marketing" »