Posts By: Gemma Boss



Bags of Branding

Bags of Branding

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This week on Monday 5th October 2015, the English high street was changed forever.  You may think I’m over-exaggerating…well maybe I am a bit but not a lot.  If you haven’t guessed yet what I’m talking about, it’s the introduction of a 5p charge for plastic bags (and by the way, Wales, Scotland and Northern […]

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Brand Process Chart

The Branding Process

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Following on from the article ‘What Makes a Good Brand?’, you should now hopefully understand that a brand is so much more than a logo – it’s an embodiment of all the different attributes that belong to a product or a service brand and these attributes can be tangible, intangible, functional or emotional. The logo […]

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