Posts By: Sarah Meakins

A year in review

A review of 2015


Throughout the recession, I frequently had a wry smile when businessmen and women desperately tried to convince others, or even themselves, that everything was rosy and that business was faring well. To quote ‘The King of Real Estate’ from American Beauty, “one must, at all times, project an image of positive professionalism”. Positivity is, of […]

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john lewis christmas ads

A Viral Christmas – The Rise & Rise of the John Lewis Christmas Video


The rise of the John Lewis Christmas ad has been incredible. Launched every year in early November, it now seems as though it marks the start of the festive season and has become a notable event in the nation’s calendar. This years’ production is a step in a different direction for John Lewis although it […]

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Marketing internationally with taan

The many risks of marketing internationally


With the ever increasing ease of trading abroad via the internet, the potential to make grave mistakes has risen dramatically. The age old pitfalls of language, culture and stereotyping are now compounded further by the risks of incorrect website copy, Google Translate’s suspect translations and social media fall-out from disgruntled customers. Firms have always made […]

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Food & Drink Festival

Flippin’ Hec!


Last weekend saw the annual Exeter Food & Drink Festival take place at Exeter Castle and Northernhay Gardens. Despite the dodgy British weather, the three day festival attracted around 20,000 visitors who flocked to the event to indulge in the region’s best food & drink, see some of TV’s top Celebrity Chefs and enjoy the entertaining demos. […]

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