Posts Categorized: Opinions



john lewis christmas ads

A Viral Christmas – The Rise & Rise of the John Lewis Christmas Video

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The rise of the John Lewis Christmas ad has been incredible. Launched every year in early November, it now seems as though it marks the start of the festive season and has become a notable event in the nation’s calendar. This years’ production is a step in a different direction for John Lewis although it […]

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Your Country Needs You

A few words can make for a pretty engaging ad campaign…

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Trying to engage an audience in something that happened 100 years ago is tricky. When all around us, brands are doing all they can to grab the public’s attention with engagement through the likes of Social Media, interactive campaigns and clever PR stunts, to go back to basics and really simplify a campaign is a […]

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Impossible, the social network that keeps giving

Introducing a Social Network: ‘Impossible’

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‘Impossible’ is a social community encouraging others to give and receive gifts for free. Founded two years ago by model, actress and environmentalist Lily Cole, the idea draws on our history as close-knit communities that help, share and support others without necessarily receiving anything in return. The platform has been slow to take off; it […]

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Dominating Advertising Trends

‘The Power of Love’ A Relationship Between Music & Advertising Trends

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Music has played a vital role in revitalising brands through the last decade and well into 2013. It has launched careers, made big profits and changed the way we view a brand, it’s likely that when you hear a song you associate it with more than just a memory but also a product or advertisement. […]

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