Posts Categorized: Opinions



Heard at the Bar

Getting Heard at the Bar – Brand Clarity & Consumer Connection

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It’s All About the Brand Real Ale is undoubtedly going through a renaissance. Even with the beer industry in decline CAMRA (Campaign for Real Ale) has reported recruiting its 150,000th member and adults trying Real Ale has risen from 34% to 53% in the last 3 years. However, in a growing market with over 1,000 […]

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git and the importnace of version control

Version Control – The Importance in Digital Development

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In the digital department of Chalk & Ward Advertising, we are constantly changing. Change will always be a part of the digital development world. New technologies come along all the time, and new ideas and practices make digital development faster and more efficient. We have recently ventured into the depths of Version Control, a change […]

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User Experience & your Business

The Role of User Experience in Website Design

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If you’ve ever been involved in a website project you may have come across the term User Experience. But what exactly is User Experience and why is it becoming so crucial in the modern digital landscape? In its simplest form, User Experience or UX is about making your website or app usable and ensuring the […]

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Brand Experience, not just a fad

Seeing is no longer believing; brands are now believed when they are ‘experienced’

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A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]

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Google Hummingbird

Google Hummingbird – Your Online Presence is Going to Change

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Maybe not now, maybe not in the next month, but very soon your website ranking will change, potentially more than ever before. What you need to know What is Hummingbird? Hummingbird is a brand new Google algorithm The algorithm will eventually effect your website’s ranking Released in September this is the greatest change in Search […]

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Creative Instore Design

Fun In Store: How physical retailers need creative store design

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Online shopping has changed the face of retailing irrevocably. Physical retailers – shops of bricks and mortar – need to change their game or risk adding to the statistics of boarded up units spreading through the towns and cities of the country. Why, in simple terms, should any one of us buy a product from […]

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Driving Traffic to your website, now what?

You’re driving traffic to your website… Now what?

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SEO, PPC, Social Media, Email Marketing, Online PR, Content Marketing, Direct Traffic… all sources of traffic to your website which companies spend hours debating over how to get more/get better quality/increase the ROI of them etc. But what a number of people forget is how to help someone on your website get from the page […]

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KFC and the poorly translated slogan

‘Eat your fingers off’: Getting Marketing Right Abroad

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You’re finally on holiday after the last few hectic months at work. Well-deserved you feel. Maybe you’ll let yourself go a bit, treat yourself to a bag of Walkers Ready Salted crisps while you sit by the pool, soaking up the sun. But what’s this? You see a crisp packet that looks almost identical to […]

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