Posts Categorized: PR



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Reactive marketing – how the bandwagon became the new billboard

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The relationship between social media and content marketing has changed dramatically. In such a saturated marketplace, businesses and brands have to work much harder to spot opportunities to insert themselves into conversations and get noticed. Cutting through the noise and the clutter is becoming a creative battle. Reactive marketing can be brilliant when it’s done […]

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Award Banner

Industry awards: are they worthwhile and how can they help your business?

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Speak to a lot of business owners and they’ll tell you that corporate awards are just a vanity exercise. They’re nothing more than an excuse to backslap and stroke egos; a distraction from the day-to-day business. It’s a noble approach and one that shows a dedication to growing the business but it’s also potentially an […]

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Media Training

How media training can help your business

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We’ve all heard the phrase ‘fail to prepare, then prepare to fail’ and this couldn’t be more true when dealing with the media. You can have the most detailed communications strategy in the world, but without a genuine understanding of how the media works and what your key message is, it will fail at the […]

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customer engagement

Getting engaged and connecting with your customers

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Engagement is all you ever hear about in the world of public relations. Stakeholder engagement. Employee engagement. Customer engagement. It’s the PR buzzword of the moment, but what does it actually mean and more importantly, how can you engage your customers? It’s quite simple really – to get engaged you need a relationship first. And […]

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