Category News & Work

Chalk & Ward Advertising Gear up for Charity Cycle Ride


Chalk & Ward Cycling

Chalk & Ward Advertising Charity Cycle RideManaging Director of Chalk & Ward Advertising, Robert Chalk and wife Barbara are taking part in a 285 mile charity cycle ride from London to Paris to raise money for The Educational Frontier Trust (TEFT) this May.

TEFT funds the Kisima Mixed Secondary School in Nyahururu, Kenya, providing free, residential education for 160 children mainly from the pastoralist communities in Northern Kenya.

Robert & Barbara will be joining 19 other cyclists who will be making the journey between the 24th & 28th May.

Robert said; “I did the cycle back in 2009, it was great fun and there was a really great bunch of people. It’s the first time for Barbara, who I know is a bit apprehensive as it’s a tough ride, about 80 miles a day with 50-60 on the last. Ironically it’s in the first day in the UK that’s the hardest over the South Downs. So, tough but I have every confidence in her ability to do it and our training is going really well”

Barbara said: “I’m veering between excitement and apprehension about all the cycling my little legs will have to do online casino! Robert was so impressed last time that he persuaded me to join him this year. I’ve never worn so much Lycra in my life! (or done so much exercise!) – What have I let myself in for!”

Northern Kenya is blighted by drought, banditry, ethnic clashes and a lack of infrastructure and basic public services. The charity, which is Kenyan-inspired and led aims, though education, to help young people become more self-determining and self-sustaining .

Robert adds: “What’s great about this charity is that one of the trustees, who also takes part in the ride, will personally deliver the money, so he’ll get on a plane and hand the cheque over to TEFT. 100% of the money goes to them, none of it disappears into the ‘admin pot’ or the wrong hands, every penny goes to the community”.

Robert and Barbara are themselves hoping to raise over £2000 from the cycle and would appreciate donations of any size.

Get involved & follow their charity adventure.

If you would like to support them on their journey you can go to  and for more information on TEFT