Category News & Work

Digital Marketing Tools – Useful & Free Resources


digital marketing resources

The digital marketing landscape is ever changing and it can be difficult to keep up to date with the latest trends or the newest software on the market, especially with new apps appearing on an almost daily basis.

The question is: do you even need to have the latest software or social media apps to ensure your digital marketing efforts are effective? In most cases the answer is probably not but there are a range of sites and digital marketing tools out there (most of them being free) that can keep you on track of everything that is happening in digital marketing.

We utilise a range of resources to keep abreast of the latest developments within digital, as well as testing new programs and apps to see if they have any digital marketing benefits that can be passed on to our clients. What we have found however is that there’s a staple set of digital marketing tools that we keep returning to and in this post we are going to share a few of them with you.

The sites and software listed below are designed to give you a better understanding of digital marketing and how you can keep track of when and where your business is being talked about as well as monitoring your target keyword mentions. Let’s get started…

Digital and Social Media Guides

The following sites offer news, insights and guides on how to use digital and social channels to improve your online marketing:

social media examiner

Monitor Brand, Competitor and Keyword Mentions

It is important to know where and when users (customers) mention your brand, competitors or keywords. With these free tools you can, allowing you to respond to comments or questions and ensure that your brand reputation is being managed correctly.

  • Google Alerts
    • Receive alerts direct to your email every time your business is mentioned or receive alerts based on your target keywords. Google Alerts highlights keyword mentions from news domains, blogs and prominent sites
  • Social Mention
    • Monitor your brand or target keyword mentions as they appear on social media platforms. Social Mention will pick up images, videos and blogs that have included the search term entered
  • Topsy
    • Enter your search keyword and see all tweets, photos or videos that have featured that keyword. Topsy also identifies the frequency that keywords are used, so you can determine what keywords and hashtags you could potentially use in your tweets (if relevant)
google alerts


social mention


If you would like to know more about digital marketing tools or training on how to use these tools to improve your online performance, contact our digital marketing team today.