Chalk & Ward’s PR division were delighted to win a contract over other agencies in the region to work with Dartmouth Steam Railway & Riverboat Company on the launch of their Paddle Steamer Kingswear Castle.
We were asked to generate a local and national pre-launch buzz on her return and promote the Kingswear Castle as a tourist attraction as we enter into the summer season 2013, along with organising a press day where local and national press were invited to come and have a private trip on the Paddle Steamer before she opened to the public.
Chalk & Ward PR have generated brilliant coverage so far.
Chalk & Ward Public Relations have generated many pieces of editorial coverage in the target publications so far, including Devon Life, Old Glory, Vintage Spirit, The Herald Express, The Western Morning News as well as regional television coverage on ITV Westcountry, BBC Spotlight and BBC Radio Devon. The team are also liaising with several glossy monthly national magazines, including Choice and Country Living who couldn’t make the press day but want to run articles on the KC for their summer publications. Watch this space!