Trying to engage an audience in something that happened 100 years ago is tricky.
When all around us, brands are doing all they can to grab the public’s attention with engagement through the likes of Social Media, interactive campaigns and clever PR stunts, to go back to basics and really simplify a campaign is a risky tactic.
A bit of history…
On 4th August 1914, Britain declared war on Germany. During the conflict which lasted from 1914 until 1918, an estimated 16 million people were killed. To a lot of people now, that date seems almost unreal.
So how do you make an audience of today comprehend the importance of a war that happened all those years ago?
Together with the Royal British Legion, ad agency RKCR/Y&R has created a number of posters detailing the names of lives lost during the war. But to grab the attention of a public so used to seeing stories of famous people and create an engaging campaign, the charity has used the names of celebrities whose real-life namesakes were killed in action.
The simplicity of these ads not only identifies with the public but also tells a very real story.
Every Man Remembered
To further engagement and commemorate the lives of the war victims, the campaign known as ‘Every Man Remembered’, continues online where people can enter their name and search for fallen relatives.
An ambitious, yet admirable task which aims to honour the life of every single soldier lost. Have a look and see if you can find your great grandfather…