Google Hummingbird

Google Hummingbird – Your Online Presence is Going to Change

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Maybe not now, maybe not in the next month, but very soon your website ranking will change, potentially more than ever before. What you need to know What is Hummingbird? Hummingbird is a brand new Google algorithm The algorithm will eventually effect your website’s ranking Released in September this is the greatest change in Search […]

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Creative Instore Design

Fun In Store: How physical retailers need creative store design

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Online shopping has changed the face of retailing irrevocably. Physical retailers – shops of bricks and mortar – need to change their game or risk adding to the statistics of boarded up units spreading through the towns and cities of the country. Why, in simple terms, should any one of us buy a product from […]

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Driving Traffic to your website, now what?

You’re driving traffic to your website… Now what?

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SEO, PPC, Social Media, Email Marketing, Online PR, Content Marketing, Direct Traffic… all sources of traffic to your website which companies spend hours debating over how to get more/get better quality/increase the ROI of them etc. But what a number of people forget is how to help someone on your website get from the page […]

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KFC and the poorly translated slogan

‘Eat your fingers off’: Getting Marketing Right Abroad

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You’re finally on holiday after the last few hectic months at work. Well-deserved you feel. Maybe you’ll let yourself go a bit, treat yourself to a bag of Walkers Ready Salted crisps while you sit by the pool, soaking up the sun. But what’s this? You see a crisp packet that looks almost identical to […]

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Matt Austin and The Rusty Bike in Ex Magazine

A Picture’s Worth – The Importance of Photography in PR

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We all know the saying ‘a picture tells a thousand words’, but we don’t have enough fingers to count the times that we witness businesses going against these wise words – and the wise advice of their PR adviser – to use a photograph that is less than a thousand words and more like a […]

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Facebook Advertising, is it for your business?

The Rise & Rise of Facebook Advertising

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Facebook boasts over one billion active users and the social network holds a huge amount of data about each of these users. This wealth of data is what makes Facebook such a unique advertising platform, and one that businesses should take advantage of. Why Use Facebook Advertising? Facebook enables you to directly target your desired […]

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SME Business Growth with Global Marketing

SME’s and Global New Pastures

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Although noticeably only a recent trend, I’m pleasantly surprised at the number of SME’s either exporting or planning on doing so in the near future. It could be a coincidence that nearly half the prospective clients we’ve spoken to in the last few months have asked about international marketing and our specific capabilities, but I […]

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Abby Millar proves providing Internships can help grow business

Abby Millar; Proving Internships Benefit Business

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Yesterday was a sad day here in the Chalk & Ward Advertising office, we don’t have many. Our lovely and supremely talented Account Executive Intern, Abby Millar, headed back to University to complete her final year at Bournemouth (not before visiting Croatia and Bali – lucky thing!) following what was supposed to be a 3 […]

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Customer is King and Integrated Marketing is the Future

Marketing Integration Is Key But Without Customer Service, What’s The Point?

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Let’s face it; we want to take every customer up the loyalty ladder; from Suspect to Advocate. It is only by using marketing integration to reach the correct audience at the right time, through on and offline tools, and nurturing those leads, can we then achieve such a victory. Customers are informed, expect value and […]

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