Pepsi Perfect

Standout Marketing Moments in 2015

by

Standout Marketing Moments in 2015 Looking back at 2015, it quickly becomes clear that a good deal of standout marketing moments are generated virally and through social media. If it’s not a photo of Kim Kardashian breaking the internet (or the new Kim Kardashian emoji’s – Kimoji’s), it’s the dress that divided the world because […]

Continue reading "Standout Marketing Moments in 2015" »


A year in review

A review of 2015

by

Throughout the recession, I frequently had a wry smile when businessmen and women desperately tried to convince others, or even themselves, that everything was rosy and that business was faring well. To quote ‘The King of Real Estate’ from American Beauty, “one must, at all times, project an image of positive professionalism”. Positivity is, of […]

Continue reading "A review of 2015" »


happy new year

New Year In Figures

by

2016 is fast approaching and before the clocks strike midnight we have once again crawled the internet to find some of the more interesting facts and figures about new year celebrations and resolutions from around the world. Which country/city will be the first to enter 2016? Click on our New Year Infographic below and expand […]

Continue reading "New Year In Figures" »




john lewis christmas ads

A Viral Christmas – The Rise & Rise of the John Lewis Christmas Video

by

The rise of the John Lewis Christmas ad has been incredible. Launched every year in early November, it now seems as though it marks the start of the festive season and has become a notable event in the nation’s calendar. This years’ production is a step in a different direction for John Lewis although it […]

Continue reading "A Viral Christmas – The Rise & Rise of the John Lewis Christmas Video" »


Brands+Christmas

Brands & Christmas – 10 of the Best Christmas Ads

by

When it comes to Christmas Campaigns, there are thousands of brands who attempt to capitalise on the festive spirit every year but only a few manage to succeed in moving their audience. We’ve looked through hundreds of ads and after careful consideration, decided on our top ten of all time. UNICEF Useless Gifts  Christmas is […]

Continue reading "Brands & Christmas – 10 of the Best Christmas Ads" »



Starbucks

Is a red cup really that special? – A look at Christmas brand engagement

by

As Christmas draws closer, most people are familiar with seeing a brand’s marketing efforts become increasingly festive. The holiday season is a chance to capitalise on major events and multiply their momentum with customer’s joy and excitement. Not only do businesses spend millions on producing great Christmas Ads, but many invest heavily into campaigns targeted […]

Continue reading "Is a red cup really that special? – A look at Christmas brand engagement" »