Digital marketing encompasses a wide range of services in order to convert users into customers and here at Chalk & Ward the digital team utilise these on a daily basis. With so many different technologies, terms and tools we thought that the creation of a glossary of digital marketing terms would be a handy thing […]
If there’s one thing that gets everyone talking, it’s global sporting events like the Olympics, FIFA World Cup or more closer to home, the Rugby World Cup. Every few years we get the opportunity to indulge our competitive streak in exciting competitions, showcasing some of the world’s best talent and watched by millions of eager […]
Pay-Per-Click (PPC) advertising allows businesses to appear for any keyword by bidding to have targeted ads appear within Google search results when a specific keyword is triggered. Businesses only pay a fee when a user or customer clicks the ad and is taken to a predetermined page within the website, usually one with set calls […]
We can now truthfully say that we don’t just go online anymore…we live online! We all know how fascinating the internet is and how many new tools and technologies are being developed for us keen marketers but let’s strip the internet back to basics and remind ourselves of the simple things in life that we […]
With the Rugby World Cup only a few weeks away, we spoke to Chris Bentley, former Exeter Chiefs player and Corporate Sales Executive at Sandy Park about his thoughts on the upcoming tournament. INTERVIEW WITH CHRIS BENTLEY Chalk & Ward (C&W): We’ll start with an easy one – Where do you see the Chiefs finishing […]
Rugby World Cup fever is building and with Exeter as a host city, we are all starting to get pretty excited. To kick off the celebrations we have compiled an infographic containing what we think are pretty interesting facts about the great game of rugby. Simply click on the image below. Enjoy!
This year’s Rugby World Cup is now only a couple of weeks away. The 29th of September will see a 12,000 strong team of rugby fans flock to Exeter’s Sandy Park stadium for the eagerly-awaited Tonga v. Namibia game, creating a huge boost for local businesses. Surrounded by award-winning countryside and featuring a plethora of interesting […]
Following on from the article ‘What Makes a Good Brand?’, you should now hopefully understand that a brand is so much more than a logo – it’s an embodiment of all the different attributes that belong to a product or a service brand and these attributes can be tangible, intangible, functional or emotional. The logo […]
Once the penny drops that branding is not simply designing a new logo, then you’re up and running on a journey that can realise growth and long-term prosperity.
Search engines are at the heart of our internet and online activity. Whilst Google continues to dominate the majority of searches, there are a plethora of alternative search engines out there, each aiming to offer a different experience. Since Edward Snowden’s NSA revelations regarding surveillance, people are becoming increasingly concerned about their privacy and just what […]