Branding and Sport – How Businesses Capitalise on Major Sporting Events


If there’s one thing that gets everyone talking, it’s global sporting events like the Olympics, FIFA World Cup or more closer to home, the Rugby World Cup. Every few years we get the opportunity to indulge our competitive streak in exciting competitions, showcasing some of the world’s best talent and watched by millions of eager […]

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The A-Z of PPC Terms


Pay-Per-Click (PPC) advertising allows businesses to appear for any keyword by bidding to have targeted ads appear within Google search results when a specific keyword is triggered. Businesses only pay a fee when a user or customer clicks the ad and is taken to a predetermined page within the website, usually one with set calls […]

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Playing Host – Exeter Prepares For The Rugby World Cup


This year’s Rugby World Cup is now only a couple of weeks away. The 29th of September will see a 12,000 strong team of rugby fans flock to Exeter’s Sandy Park stadium for the eagerly-awaited Tonga v. Namibia game, creating a huge boost for local businesses. Surrounded by award-winning countryside and featuring a plethora of interesting […]

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Brand Process Chart

The Branding Process


Following on from the article ‘What Makes a Good Brand?’, you should now hopefully understand that a brand is so much more than a logo – it’s an embodiment of all the different attributes that belong to a product or a service brand and these attributes can be tangible, intangible, functional or emotional. The logo […]

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search engine logos

A Game Of Search Engines – A Closer Look At Search Engine Alternatives


Search engines are at the heart of our internet and online activity. Whilst Google continues to dominate the majority of searches, there are a plethora of alternative search engines out there, each aiming to offer a different experience. Since Edward Snowden’s NSA revelations regarding surveillance, people are becoming increasingly concerned about their privacy and just what […]

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