Heard at the Bar

Getting Heard at the Bar – Brand Clarity & Consumer Connection

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It’s All About the Brand Real Ale is undoubtedly going through a renaissance. Even with the beer industry in decline CAMRA (Campaign for Real Ale) has reported recruiting its 150,000th member and adults trying Real Ale has risen from 34% to 53% in the last 3 years. However, in a growing market with over 1,000 […]

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git and the importnace of version control

Version Control – The Importance in Digital Development

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In the digital department of Chalk & Ward Advertising, we are constantly changing. Change will always be a part of the digital development world. New technologies come along all the time, and new ideas and practices make digital development faster and more efficient. We have recently ventured into the depths of Version Control, a change […]

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User Experience & your Business

The Role of User Experience in Website Design

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If you’ve ever been involved in a website project you may have come across the term User Experience. But what exactly is User Experience and why is it becoming so crucial in the modern digital landscape? In its simplest form, User Experience or UX is about making your website or app usable and ensuring the […]

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Brand Experience, not just a fad

Seeing is no longer believing; brands are now believed when they are ‘experienced’

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A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]

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Exeter Chiefs v Cardiff Blues

Making our mark in the Heineken Cup

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Before you read any further, this is not an announcement that Chalk & Ward are upping sticks, moving the goalposts and kicking into touch the advertising part of our business and becoming a professional rugby team! At a recent rugby match/demolition, Exeter Chiefs 44-29 Cardiff Blues, in which Robert Chalk & Stacy Hill were ‘treating’ […]

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