Posts Tagged: brand



Brand Experience, not just a fad

Seeing is no longer believing; brands are now believed when they are ‘experienced’

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A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]

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Facebook and communities on social media platforms

Social Media: Think, Research, Discover, Create and Engage

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As social media becomes further integrated into daily life, many businesses are coming to us for advice and guidance. One thing we always say ‘it’s not just about Facebook, Twitter and Pinterest, although these can be brilliant for engagement with consumers, it’s important to consider what platforms the target market are using. It can take […]

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