Posts Tagged: customers



Brand Experience, not just a fad

Seeing is no longer believing; brands are now believed when they are ‘experienced’

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A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]

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