If you’ve ever been involved in a website project you may have come across the term User Experience. But what exactly is User Experience and why is it becoming so crucial in the modern digital landscape? In its simplest form, User Experience or UX is about making your website or app usable and ensuring the […]
Posts Tagged: design
A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]
Online shopping has changed the face of retailing irrevocably. Physical retailers – shops of bricks and mortar – need to change their game or risk adding to the statistics of boarded up units spreading through the towns and cities of the country. Why, in simple terms, should any one of us buy a product from […]
If you tell someone outside of the design industry that you are a graphic designer, they will most likely have a fair idea of what you do. But tell them you are an artworker and they invariably look blankly at you! Some assume that you are a ‘failed’ designer – you didn’t get the grades […]
Otherwise known as negative space, this design element gives a presence to something that is in fact absent and is something very much treasured by the design team here at Chalk & Ward Advertising. It is the process of positive space creating a shape or subject where nothing has been placed or simply the space […]
Here at Chalk & Ward Advertising we love a bit of warm weather. It tempts us and many of our clients in the South West, out on to our office balcony in Southernhay, especially on a Friday with some wine. It’s become a regular monthly occurrence a chance to enjoy the sunshine, talk business and […]
With industry experts predicting mobile (tablet & smartphone) devices will overtake desktops and laptop computers as the dominant internet platform within the next 18 months, the time is now to be future ready by making your website mobile friendly.
Chalk & Ward Advertising love Social Media, we enjoy using it to share ideas, industry news, as a tool to educate ourselves in the latest trends and see what is popular with consumers. Favourite ads both TV and online is a big hit for both our followers and the team!