Posts Tagged: marketing



black-friday-square

Retailers are fighting back against Black Friday – has the bubble burst already?

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Black Friday is upon us, which means most retailers are falling over themselves to slash prices and capitalise on the spike in sales created by the epitome of consumer holidays. But why are more retailers choosing not to take part in the price war this year? Is the short-term benefit to sales no longer worth […]

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Pepsi Perfect

Standout Marketing Moments in 2015

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Standout Marketing Moments in 2015 Looking back at 2015, it quickly becomes clear that a good deal of standout marketing moments are generated virally and through social media. If it’s not a photo of Kim Kardashian breaking the internet (or the new Kim Kardashian emoji’s – Kimoji’s), it’s the dress that divided the world because […]

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Radio Center investigates the power of sound.

Sound…Are You Thinking About It Enough?

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On Thursday 5th November, a couple of the account management team here at Chalk & Ward headed up to Bristol to attend the RadioWorks open day. Greeted with tea, coffee and croissants (which went down a treat!) at the Arnolfini centre in Bristol, the event consisted of 3 speakers (with an extra appearance from Downsy […]

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The Chalk and Ward digital team at the Mid-term DMS.

Hands up who loves a digital show?

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Who doesn’t enjoy a good show? Particularly when it’s a digital show! On 13th May, 3 members of our digital team headed off to the Big Smoke to attend the Mid-Term Digital Marketing show. The world of digital is evolving and changing so quickly, it is vital to us to make sure we stay on top of […]

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Brand Experience, not just a fad

Seeing is no longer believing; brands are now believed when they are ‘experienced’

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A brand can be viewed and implemented from many different perspectives. One traditional assumption is that a brand is just a logo and identifier, namely seeing the brand, whilst others now see a brand as a rich source of cognitive, affective and sensory associations created through various forms of communication, namely experiences. Here at Chalk […]

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Exeter Chiefs v Cardiff Blues

Making our mark in the Heineken Cup

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Before you read any further, this is not an announcement that Chalk & Ward are upping sticks, moving the goalposts and kicking into touch the advertising part of our business and becoming a professional rugby team! At a recent rugby match/demolition, Exeter Chiefs 44-29 Cardiff Blues, in which Robert Chalk & Stacy Hill were ‘treating’ […]

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KFC and the poorly translated slogan

‘Eat your fingers off’: Getting Marketing Right Abroad

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You’re finally on holiday after the last few hectic months at work. Well-deserved you feel. Maybe you’ll let yourself go a bit, treat yourself to a bag of Walkers Ready Salted crisps while you sit by the pool, soaking up the sun. But what’s this? You see a crisp packet that looks almost identical to […]

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