Posts Tagged: strategy



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Retailers are fighting back against Black Friday – has the bubble burst already?

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Black Friday is upon us, which means most retailers are falling over themselves to slash prices and capitalise on the spike in sales created by the epitome of consumer holidays. But why are more retailers choosing not to take part in the price war this year? Is the short-term benefit to sales no longer worth […]

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IPA Report - what to consider when marketing

Short Vs Long Term Marketing

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The IPA has released a new report named ‘The Long and Short of it’, which primarily talks through the benefits of short and long term marketing. It focuses specifically on how these approaches can have different outcomes for your business. It highlights that businesses put a lot of focus on short-term marketing in order to […]

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