Posts Tagged: TAAN

KFC and the poorly translated slogan

‘Eat your fingers off’: Getting Marketing Right Abroad


You’re finally on holiday after the last few hectic months at work. Well-deserved you feel. Maybe you’ll let yourself go a bit, treat yourself to a bag of Walkers Ready Salted crisps while you sit by the pool, soaking up the sun. But what’s this? You see a crisp packet that looks almost identical to […]

Continue reading "‘Eat your fingers off’: Getting Marketing Right Abroad" »

SME Business Growth with Global Marketing

SME’s and Global New Pastures


Although noticeably only a recent trend, I’m pleasantly surprised at the number of SME’s either exporting or planning on doing so in the near future. It could be a coincidence that nearly half the prospective clients we’ve spoken to in the last few months have asked about international marketing and our specific capabilities, but I […]

Continue reading "SME’s and Global New Pastures" »