Axminster Tools specialise in hobby and craft woodworking and metalworking tools markets. Based in Axminster, they have a strong reputation nationally and are very well known in their specific circles. Selling a range of products that include; power tools, workshop equipment and finishing supplies, Axminster are used by everyone from the skilled professional to the avid hobbyist.
Axminster Tools challenged us to grow brand awareness and increase brochure requests. We recommended a wide mix of media – a totally integrated offline and online marketing campaign based on reaching the core male audience aged 25 to 55. One element of our work focused on Television advertising. This lead to the other elements being centered around this national TV campaign. After intensive research we chose to broadcast the ads on satellite channels with a male dominated audience, the ad focused on the size and breadth of products in the catalogue that Axminster Tools offer its audience.
The Result: TV Advertising Campaign
The ad campaign moved the brand into new markets nationally and gained huge levels of responses. We handled the response and data analysis, so measured every element of the campaign to identify what worked most effectively. Information like this is very useful in order to adapt marketing campaigns depending on the strengths and weaknesses established.