Bradburys are a luxury kitchen specialist with showrooms in Bristol and Exeter. Their high-end quality kitchens include German ranges; Alno and Stoneham.
Since acquiring Bradburys in 2013, Chalk & Ward have been tasked with a variety of Advertising, Marketing, Digital and PR projects across both print and digital platforms. The challenge was to ensure that each project was designed in such a way as to showcase the luxury and premium style associated with the brand, promote the business and drive customers to the respective regional showrooms in Exeter and Bristol, with particular emphasis on the new store in Bristol.
Our approach was to ensure that the sleek, sophisticated design and high-end luxury of the kitchen retailer was replicated across every platform; with each project reflecting the same level of quality and service that you can expect to find at either of the Bradburys showrooms. The website in particular has been designed to be comprehensive and easy to navigate while retaining a sleek, contemporary flare. This speaks volumes about the Bradburys approach and is in keeping with their trademark ethos of being both expertly efficient and passionate about their trade.
The Result: Advertising, Marketing and Digital Strategy
The results cover a variety of Advertising, Marketing and Digital projects as well as PR activity. This includes the design and creation of a brand new website; a suite of press ads; showroom signage for the Bristol store; a PPC advertising campaign; internal collateral to compliment the marketing suite and PR activity aimed at generating print coverage in interiors/ consumer lifestyle magazines and regional press; event management and on-going media relations. This integrated approach delivers consistency across all platforms and reflects the provision of seamless design, reassuring potential customers that this is at the heart of the Bradburys brand.