Buckfast Abbey is one of the county’s last surviving working monasteries. Along with its imposing Abbey Church it offers a dizzying array of diverse initiatives, including a conference centre, hotel, education centre, tourist destination, restaurant and home-made produce.
Chalk & Ward Advertising were asked to help promote Buckfast Abbey’s conference centre initially. On the back of producing a digital marketing plan, website, PR plan, literature and full interior and exterior signage for the centre, the client asked us to look at redesigning their marquee piece of literature, the tourist information leaflet for the full Buckfast Abbey site.
With fresh new photography, warm graphic style and clear, engaging copywriting, we have created a promotional leaflet that sells the Abbey grounds and its facilities in a sympathetic and arresting way.
Since designing the Abbey’s key promotional piece we have been tasked with refreshing the site’s complete signage package, as well as advising on the strategic plan for the next four years building up to the Abbey’s millennium celebrations in 2018.