Careers South West: Offline PR Campaign

Careers South West Marketing

The Client

With over 300 employees and £12.5 million turnover Careers South West Ltd is the leading provider of Information, Advice and Guidance (IAG) services in Cornwall, Devon and Somerset. In addition to Cornwall, Devon, Plymouth and Torbay they deliver a range of services across the wider South West including The National Careers Service.

The Challenge

Chalk & Ward PR were asked to aid Careers South West with both external and internal communications including profile and reputation management, proactive and reactive offline PR. The objective was to improve their visibility following their un-publicised change from Connexions to Careers South West. The public perceived them as a job agency but they were keen to be seen as a driving force in the job market, working with all ages, as well as being chosen to deliver the National Careers Service in the South of England.



The Result: Offline PR

We have achieved a large amount of strategically placed coverage in the print press, as well as broadcast radio interviews, pre-recorded and live television coverage. We also organised a series of press briefings with Jenny Rudge OBE, Chief Executive of Careers South West and launched an offline PR Campaign ‘Driving Careers Forward’ with Recruitment Solutions to promote their ‘women returners’ campaign.

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