Careers South West: Website & ‘Unlock You’ Promotional Campaign

Colour coded system to move around the website

The Client

Careers South West boasts over 300 employees and acts as a portal for advice and guidance in employment and career information for 13 year olds +.

As well as supporting individuals, Careers South West offers assistance to organisations and businesses, to ensure that they are supporting their staff effectively and to confirm they are meeting legal requirements.

The Challenge

As part of an integrated promotional campaign under the theme ‘Unlock You’, encouraging job-seekers to unlock their potential, we designed and developed a new fully interactive website.  Appealing to a wide range of different audiences – children, adults and businesses alike – the site needed to be multi-use and clear to navigate.

Working closely with the client we devised a user-intuitive site that offers clear concise content. Tied in with the launch of the website was a full suite of complementary literature and PR campaign.

The Result: Website & ‘Unlock You’ Promotional Campaign

Careers South West have seen the considerable benefit of a fully integrated promotional campaign that brings the ‘Unlock You’ concept together both online and offline.

Appointed in November 2011, Chalk & Ward helped Careers South West with their branding and marketing. And later began working with them to raise their public profile through PR.

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