Dartmouth Steam Railway and River Boat Company operate a range of services crossing the south Devon countryside and coastline providing opportunity to explore the area on the historic steam railway runs between Paignton and Kingswear, an inter-connecting network of boats and buses linking areas from Teignmouth all the way down to Salcombe and Kingsbridge and the Paddle Steamer Kingswear Castle.
Chalk and Ward Public Relations were asked to look at a way of generating excitement around the arrival and announcement of the Kingswear Castle Paddle Steamer’s return to Dartmouth after a break of 45 years. The vessel is part of Dartmouth’s maritime heritage and Chalk & Ward Public Relations helped to channel the excitement of it returning home into the press and media, including nationally read sector magazines. We coordinated the press around the Paddle Steamer’s arrival and then maintained momentum whilst the vessel had her annual winter re-fit.
The Result: Offline PR
An incredibly successful press launch event led to extensive coverage amongst regional media, national media and specialist titles. This included regional and national television coverage including BBC news, The One Show and Countryfile. The locals and the general public embraced her return and Dartmouth Steam Railway and Riverboat Company have been delighted with not only the attention it has given the paddle steamer but also their other offerings.