DS Smith Plc: Brand Guidelines


DS Smith Plc – Brand Guidelines

The Client

Based in Europe but supplying packaging globally, DS Smith Plc are one of the world’s largest packaging companies.

The Challenge

DS Smith Plc briefed us to develop a cohesive global branding approach that ensured brand consistency across all DS Smith businesses. Some of the firms within the group had identities inconsistent with corporate brand, so initially firms such as Severnside Recycling and St Regis Paper we rebranded as DS Smith Recycling and DS Smith Paper. DS Smith is a packaging company providing corrugated packaging solutions throughout Europe as well as plastic packaging solutions worldwide. The core of their business is the corrugated packaging operations, supported by the paper and recycling business. With strong global reputation, DS Smith is focused on becoming the leader in recycled packaging for consumer goods.

DS Smith Brand Guidelines Provided by Chalk & Ward Advertising Exeter

We developed detailed, extensive global brand guidelines, as well as updated all stationery. The comprehensive 48 page guidelines included logos, stationery, signage, social media and email templates, ad examples, PowerPoint, promotional items and much more.

The Result: Brand Guidelines

The client was delighted to have this all-inclusive brand guideline document for all divisions, and all collateral aligned for a holistic approach. The complex and thoroughly technical project was delivered on time and to budget, across the globe to all relevant parties.



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