Helmores: Door Drop Design and Distribution

Helmores Estate Agents Door Drop Campaign

The Client

Helmores is an independent Estate Agent Based in Crediton and is recognised as being the leading agent in the area. They are the oldest established firm in the country dating back to 1699 and have been running for 315 years.

The office in Crediton High Street has been extended to accommodate not only an increase in custom but increased services and in December 2013, Helmores were successful in winning the Gold Award for the Sunday Times and The Times South West Estate Agency of the Year 2013.

The Challenge

Well known to the local market, Helmores were keen to instruct more high-end properties on their books. The majority of properties being sold through Helmores were between the value of £125,000 and £250,000 and although keen not to alienate this market, they wanted to ensure their offering was recognised by the upmarket seller.

Helmores door drop

Chalk & Ward Advertising was challenged to reach this market and recommended a door drop focused on the recent Gold Award win. The door drop was aimed at those who live in the more affluent areas of Mid Devon and was distributed specifically to those people.

The key drive of the door drop was to promote the award win and ensure Helmores was at the front of people’s minds when it came to selling their properties.

The Result: Door Drop Design and Distribution

The final piece that was distributed was a high-quality booklet promoting Helmores as a local agent and really promoting the award win. The booklet displayed some of the impressive properties sold through Helmores and a gold foil throughout ensured the door drop was demonstrative of award-winning service.

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