Helmores: New Brand Identity


Brand identity

The Client

Helmores, an independent estate agent based in Crediton, Devon, are the longest established such firm in the country dating back to 1699.

Chalk & Ward were appointed to work with them in 2013. During the course of the following 12 months we gradually evolved the collateral and marketing pieces introducing new styles and colours.

Following award wins at the Estate Agent of the Year Awards in both 2012 and 2013 and the steady evolution of their branding, Helmores recognised the benefit for a full brand refresh.

The Challenge

Chalk & Ward were tasked first with designing a new brand identity for Helmores. This needed to be a development of the current logo as there was significant familiarity and recognition associated with the Helmores brand.

Once a new identity had been designed and agreed, the entire suite of marketing materials had to be brought up to date as well as modernising the Helmores Office in the centre of Crediton High Street.

Brand Identity

The Result

A range of logo options were presented to the client, all of which fitted the brief and one was ultimately chosen.
The evolved identity being a simple, clear graphic makes the most of the core statement: ‘Helmores Since 1699.’

Although the blue brand colour remains in the logo, this has been developed into a richer blue, better representing professionalism whilst helping modernise the brand.Brand Identity

The updated logo and identity has now been rolled out across the business including on sales boards, shop signage (both
interior and exterior), a brand new website and all of the marketing collateral.

Helmores now has fresh new look and feel representing the brands integrity while maintaining the heritage.



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