Mole Valley Farmers was founded in 1960 by a group of farmers around the South Molton area of Devon. Not satisfied with the service and ethics provided by input suppliers, Mole Valley Farmers began supplying their own goods including; animal feed, power tools, clothing, footwear and more.
Our creative team was tasked by our Client Mole Valley Farmers to put together a short film to demonstrate the thorough and complex nature of their offering to the agricultural industry. Mole Valley Farmers support the UK’s farming community with every element of their business, not only on a supply side, but also with expert advice; from crop maintenance to animal welfare.
We advised telling the story in a simplified, animated form through a ‘day-in-the-life’ timeline, covering a dairy farmer’s journey from growing forage to feed their dairy herd, to delivering the milk Mole Valley Farmers sell in store – and every step in between.
The Result: Short Film
Specially written music and a visually arresting illustration style delivered a film that the Client was able to use to showcase their business to stakeholders and suppliers alike. The Client was delighted with the result.
The animation Chalk & Ward Advertising put together did exactly what we needed it to do – communicate with our key audience a complex subject in an engaging and highly creative way.
Keith Ockenden, Head of Agriculture & Marketing