Mole Valley Farmers: Event Design Campaign

MVF Livestock Display Exhibition Stand

The Client

With over 50 stores throughout the country and a turnover of £380m, Mole Valley Farmers are the UK’s largest farming and rural retailer.

The Challenge

We helped Mole Valley Farmers showcase their MoleCare Animal Health Range of animal health products at The National Livestock Show at The NEC.

At the country’s formative livestock show, Mole Valley Farmers was keen to make an impression alongside global pharmaceutical companies and financial institutions with a stand that would be professional, credible, welcoming and impactful. Whilst remaining true to its core brand values.

molecare design campagin

The Result: Event Design Campaign

Achieving an exhibition stand that fills all of the above criteria with limited time and budget requires a very thorough and detailed approach from the outset.  Add to this the fact that we normally allow 3 months for a project of this scale; we had little over 4 weeks!

Every aspect of the stand was considered in great detail – from the direction people would be approaching from to where the coffee machine needed to be plugged in.

The look we wanted to achieve was clinical with strong emphasis on the branding.  Powerful lighting was used to emphasise the rotating centre piece, highlighting an oversized promotional teaser message box. Flexibility was at the forefront of our design, the desk was manufactured in six pieces and the back wall shelving display was created to accommodate different packaged products. The entire piece can be re-configured in numerous ways for future events and exhibitions, bespoke for the client’s requirements.

The result? An impressive exhibition display unit that rivaled that of its global competitors – on budget and on time.


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