The Rusty Bike is a pub in Exeter that is one of two, owned by Hamish Lothian, becoming best known for local food (especially game) and ale, their team of dedicated chefs and their ‘farm to plate’ work with agricultural students around the city.
Chalk & Ward PR were asked by The Rusty Bike to raise the profile of the pub locally and regionally, in particular the reputation of their head chef, Darren Jory, and his use of local, seasonal food. Our strategy was to focus on quality coverage in cherry picked publications, rather than spread coverage thinly in less relevant areas of print. We achieved this by spending time with the client, really finding out the passion and drive behind what they do, and what their key messages were. We arranged a photo shoot and divided the images between different publications. As we have built great relationships with local and regional press, they trust us to provide them with quality copy and images and so were we able to work closely with them to best place the articles to the benefit of the client and the publications themselves.
The Result: PR Campaign
The Rusty Bike was delighted with the results of the campaign – instantly raising their profile in the region. Coverage included: Extensive profile on Head Chef Darren Jory in Exeter Living Magazine, 3 page article on the Rusty Bike in Ex Magazine, an article and recipe in Devon Life Magazine and Bloggers to review the food