Devised by MK Events, a company started by Mel Edwards and Kim Vernon, The BIG Cake Show is the biggest cake and baking event ever to come to the South West.
Typically hosting Devon based events; MK Events saw a gap in the market in which to bring the growing trend for baking and cake decorating to the South West for the first time.
As part of a complete communications package for the inaugural ‘BIG Cake Show’ event to be held in Spring 2014, Chalk& Ward Advertising have been engaged to develop branding, advertising show material, signage, online promotion and most recently, a website. This digital and creative teams worked to develop a site that appealed to the identified target audience – predominantly females ages 25-45 – and encompassed everything our baking-obsessed nation loves about cake!
The website also had to include an integrated e-commerce platform which enabled the public to buy tickets for the event. This has to incorporate a facility to choose which day/date they wanted to attend, how many tickets they needed and where necessary the capability of entering promotional codes.
The Result: Website Design & Development
The result was a fully integrated website that works across all mobile platforms and a striking design that is appealing as the tasty treats that will be on offer at the event. The e-commerce ticketing function has been integrated into the site seamlessly and has enable the client to keep track of ticket sales from the moment they went on sale.
The end result shows a genuine buss and proved excitement around the event and ultimately, a very happy client!