Van Guard: e-Commerce Website

The Client

Established nearly 40 years ago, Van Guard are one of the leading commercial vehicle accessory manufacturers in the UK. Van Guard have vast experience in engineering, ensuring they are at the forefront of innovative van accessory product design. Put simply, “quality commercial kit” is exactly what they offer!


The Challenge

Van Guard tasked us with redesigning their e-Commerce website. After initial scoping meetings, the key objectives of the new e-Commerce website had to deliver the following:

  • Streamlined approach to the order and account experience for their distributor network
  • Create a visually led brochure style shop experience
  • Improve order and product admin processes to simplify Van Guard’s fulfilment workflow

It was a fairly challenging brief as it wasn’t just an e-Commerce site, it had to deliver both on a shopping functionality level and be visually engaging to showcase their product offering.

The Result

After 7 months in development (and a lot of late nights), the team at Chalk & Ward set the new Van Guard site live! The site has exceeded all objectives. Their distributors are able to order product seamlessly from the site, users can search for products by van manufacturer, variant and model type as well as by automated product search.  The site features the entire product portfolio and is fully optimised and mobile responsive. There are plans in place to continue the evolvement of the site via search engine optimisation and digital marketing to ensure improved online presence and authority. Visit the site here:

Client Feedback

Developing our much needed new web site was always going to be a huge project which is why we had no hesitation in enlisting the services of the team at Chalk & Ward Advertising. As usual this project was meticulously planned and thought through but ultimately was very much a partnership working in tandem throughout. I always had a huge amount of confidence in my team and Chalk & Ward Advertising that they would deliver the goods. That confidence has very much  proved to be more than justified. We are all immensely proud of what has been achieved and everybody involved deserves immense credit. All boxes well and truly ticked and then some.” – Andy Woodward: Sales & Marketing Director – Van Guard

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