Pierre Fabre; Avene & Ducray Print Advertising

Chalk & Ward Advertising produce Avene print advertisingITAX Headlice lotion advertising campaign
Project Overview

Pierre Fabre are a renowned international brand giant for dermo-cosmetics and skincare products which include; A-Derma, Ducray, Elancyl, Rene Furterer and Avène.

They approached Chalk & Ward Advertising to create their UK advertising campaign for EAU THERMALE Avène.  We created the creative concept and instigated to completion a very technical photo shoot with extraordinary results – replicating the Cevennes mountain region in a hot London photography studio in the middle of August was quite an interesting challenge!

Once the ads were created we planned the scheduling and bought the relevant media, full page colour ads appeared in; Stella, You, Glamour, Marie Claire and Red, as well as in all of the Saturday and Sunday supplements, to highlight their best-selling Skin Recovery Cream.

But it wasn’t just a print media campaign that was required, Pierre Fabre also required their point of sale designed, printed and delivered to boost sales at Boots stores across the country.

After the success of the Avène campaign which ran for a number of months, Pierre Fabre tasked us with creating a campaign for their Ducray ITAX headlice product. The campaign included media buying, photography and print and ran nationally, much in the same way as Avène, but it featured predominantly in trade press.

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