Chalk & Ward Advertising were appointed by The BIG Cake Show in early 2013 to begin working on a communications package for the launch of the first show in Spring 2014. We were tasked with creating a fully-responsive website, we used some great creative and exceptional web development skills from the team, to produce a beautiful site complete with an integrated ticketing system.
The team at The BIG Cake Show loved the website and were over the moon with the speed of the sites development. We wanted to ensure that the site was up and running long before the event so we could use it in promotional campaigns and also to provide detail on what the public could expect from the weekend.
The BIG Cake Show took place at Exeter’s Westpoint arena in March 2014. The event included; celebrity guests, exhibitions, stalls, baking tutorials and much more. In the run up to the event The BIG Cake Show held a successful Guinness Book of World Records attempt and arranged various competitions to involve the public in the show.
The event was a huge success, selling out on all three dates, it was the first of its kind to be held in the South West and was inspired by the Nations love of baking, and with results as good as this, we think it won’t be the last!