Buckfast Abbey is a world renowned Church Abbey built by monks in the 1800’s. What’s not so well known is they have excellent conference facilities on site too. When Buckfast Abbey approached us they had good visibility as a tourist attraction but virtually no visibility for their conference facilities.
After a full audit of their existing site we found that the conference facilities were performing poorly within the site with a problematic URL structure to boot. To address this we proposed to create a standalone website for the Conference Centre. This approach would enable the Conference Centre team to market to a specific business target audience more effectively and increase visibility in search engines. The site is already proving to be a success with online bookings being made through organic search.