Careers South West: ‘Unlock You’ Marketing Strategy

Careers South West MarketingColour coded system to move around the website
Project Overview

With over 300 staff and a turnover of £12 million, Careers South West is a driving force behind employment in Devon and the South West. Offering advice, guidance and information for young people and adults alike, Careers South West seek to support people as they decide what step to take in their career. Whether those people are just finishing school and are at the start of choosing a career avenue or are actively moving into a different area of work.

Chalk & Ward Advertising were appointed by Careers South West in November 2011. Careers South West required an engaging way of marketing their message. Chalk & Ward Advertising developed ‘Unlock You’ a concept which speaks directly to the people who need the Careers South West services. It was important that the campaign was universal and meant something to them, so whether male or female, 16 or 62, Caucasian or Asian, it was vital that the message; that people can achieve whatever they want to achieve, was very clear. This is a significant message throughout Careers South West as a company so we as a team, really channelled this into our work which included; building a new website, design for print, online and offline literature, email templates, Public Relations and much more.

 


Client Name

Careers South West


Our Services
  • Marketing
    • Strategy
  • Design
    • Strategy
    • Branding and Corporate Identity
    • Design for Print
    • Website and Email Design
  • Digital
    • Development
  • Public Relations
    • Strategy
    • PR

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