Dartmouth Steam Railway and Riverboat Company play a vital role in Devon tourism so we were delighted when asked to promote the Kingswear Castle Paddle Steamer’s return to the southern coast. Laden in history and the only coal powered paddle steamer left in action, there was much to be said of its historic journey back to Dartmouth.
Chalk & Ward Public Relations maximised local press and radio to create a ‘buzz’ around the exciting journey of Kingswear Castle Paddle Steamer’s return to Dartmouth after 45 years. When we are asked to promote something of this nature with so many stories and history behind it, it can be easy to get lost in it and miss the point as to why it is so important for the client, Dartmouth Steam Railway and Riverboat Company. Tourism in the area is important and competitive, far less people were boarding their trains and riverboat so it was vital that we ensured the PR on this event, caused enough fuss that people wanted to get back on board!
Within 24 hours of engagement, Chalk & Ward Public Relations had secured front page editorial in the region’s largest daily newspaper and ensured there were plenty of press there on the day is docked at port.
Dartmouth Steam Railway & Riverboat Company