Mole Valley Farmers; MoleCare Brand Identity

MoleCare by Mole Valley FarmersMoleCare Veterinary Service for the local Devon area. Branding provided by Chalk & Ward Advertising in Exeter.Chalk & Ward Advertising provided support in promoting MoleCare Farm Vets Service provided by Mole Valley Farmers.
Project Overview

MoleCare Veterinary Practice is a first for rural retailer, Mole Valley Farmers. The brief was to create an emotive, engaging brand targeting pet owners, whilst remaining faithful to the parent branding of the main retail store.

The practice is based in the Mole Valley Farmers Newton Abbot store in Devon, offering veterinary amenities for family pets including; dogs, cats and small animals. The services offered include the insertion of microchips, flea treatment and vaccinations as well as a whole host of other services to maintain pet health.

Mole Valley wanted people to understand what the new practice is without detracting from the Mole Valley Farmers trusted brand, so we created MoleCare to successfully achieve this. Included in the brand creation was; literature, signage, livery, product labels and much more. Predominantly the initial brief was to create the sub brand MoleCare and the results have been exceptional, so much so that Mole Valley is now in the process of expanding their veterinary offering in other areas in the South West. However whilst this is taking place MoleCare asked us to look at launching MoleCare Farm Vets, which was launched in the South Molton and Frome stores to support the agricultural market in those areas.


Client Name

Mole Valley Farmers


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