The Rusty Bike wanted to increase their profile regionally and nationally. Being a labour of love for the owner Hamish Lothian whose five year old daughter designed the logo, we knew how important the ethos, not just the cuisine was as a huge selling point for this quirky and individual restaurant. We also felt it was important to promote the talent of Darren Jory, the head chef who is a key figure within the team and who features heavily in making the restaurant a success.
Chalk & Ward Public Relations (PR) along with the team at The Rusty Bike built a target media list which allowed Bracken Jelier (our Public Relations Account Director) create a specified PR plan. Alongside this plan our PR team highlighted the importance of a specialist photographer that would emphasise the key areas of the restaurant; the exciting entrees, the authentic furnishings and the friendly and knowledgeable staff. The resulting photography blew us and the client away, and we were able to secure features in the entire chosen media list including; Exeter Living, Ex Magazine, Devon Life and Western Morning News.
The Rusty Bike has seen a huge increase in footfall and not just from those wanting a beautiful meal but those who wish to just sit and enjoy the atmosphere with a refreshing beverage.
The Rusty Bike