Vospers are a leading automotive dealership in the South West, with established showrooms in; Exeter, Exmouth, Falmouth, Penzance, Roche, St Austell, Tavistock, Torbay and Truro.
Vospers was established in 1946 and this family business grew over the years to become a well-respected, quality car dealership in the South West. But with competition in the area fierce and the economy in this area slow to bounce back from the recession, Vospers needed some help to draw people back to their new and used motors. Chalk & Ward Advertising were appointed in 2010 to work with Vospers on the design and production of a major new e-commerce website for the South West’s largest motor dealership.
It wasn’t an easy website build project. With many technical aspects and requirements as well as the sheer number of pages required to meet the expectations of the client and produce a website that reflects the brand quality, we were constantly challenged. But our Digital team were able to deliver something that we are extremely proud of and that the client is also proud to call their own.
We’re not a company to pat ourselves on the back, so it was an honour to have been part of a website that achieved a national accolade by winning The Automotive Award for backend delivery and user experience – you can’t hope for better than that!