Strategy starts here. We believe an ad is only as good as the strategy that goes into the brief. The best advertising creatives in the world will still produce weak concepts if the brief is poor to start with.
So we push our clients. We challenge them in a constructive way to ensure what is created is powerful. It’s all about finding that gem of a USP that stands the client’s offering out from the crowd. We identify the single-minded proposition; the motivating factor that means the difference between creating “pretty wallpaper” and achieving a successful advertising campaign.
If required we will spend time with the clients sales team to understand their strategy and sales messages. Or we will recommend research to gain further insight into the mind of the client’s customers.
Our Strategy Skills
We employ a team of advertising copywriters and art directors who understand the power of strategically incisive creative concepts that sell products! By offering this level of dedication and quality creative work, we are the choice for many leading regional, national and even international brands for powerful conceptual advertising. We cover the following:
- Door drops & direct mail
- Outdoor & ambient campaigns
- Integrated online & offline campaigns
- Media planning & buying
- Online advertising campaigns