A brand is so much more than a logo or wordmark. It’s a strategic positioning that contributes towards the market value of your business so it’s vital to understand and get right.
Whether you are launching a new business, have an established one that requires evolution or launching a new product brand, Chalk & Ward will help advise your brand strategy from the roots up. We will work with you and challenge where necessary to understand your business, your objectives, growth plans, target audience, competition and marketplace. All of this understanding will determine how your brand is positioned.
Our proprietary ‘Core Values’ approach is an exciting opportunity to take a fresh look at your business, explore it from different angles and develop the values that are fundamental to the company.
Only when these are understood can the job of driving your business forward be fully realised.