Here in Devon, tourism forms a huge part of our economy. It’s our lifeblood. But with so much to do, with so many options for tourists, it’s essential that businesses in the travel and tourism industry capitalise on the new opportunities to engage with a growing audience.
We always talk about the family driving down the M5 for their summer holiday. Before, the kids would be in the back playing I-Spy and asking “Are we there yet?” with infuriating persistence. Now, they’re silently (or maybe not so silently) playing on their tablet, with access to a world of information at their fingertips. And if they aren’t looking for things to do, then the parents most definitely are.
Think about it this way. On average, children start using a tablet at just two years old. 81% of all adults in the UK use a smartphone. As a country, we look at our screens over a billion times… per day. Every single day, just looking for something to engage with.