The team also regularly coordinates press trips for international, national and regional journalists to extend awareness of the monastery’s activities, achievements and events, and most importantly to increase awareness of Buckfast Abbey ahead of the millennium year.
The conference centre soon led onto the newly built accommodation and hotel signage and we continue to work on the tourism element for the entire site.
What began as a PR brief has quickly evolved to cover all elements of marketing for all departments.
Our media planning also includes a series of radio campaigns, aimed at either promoting particular events or for general awareness.
In 2015 Buckfast Abbey hosted its first Storytelling Festival; a day of Christian stories, theatre and puppetry. To promote the festival we ran a radio campaign for two weeks across Heart Exeter and Heart Plymouth alongside press ads in local publications. The event was extremely well attended pulling both existing contacts and brand new visitors and driving awareness of Buckfast Abbey as a tourist destination.
Because of this success, the campaign is running again in 2018 on both Heart stations and Radio Exe with numbers expected to exceed those of 2015.
For a monastery celebrating 1000 years of history, we hope to continue being a part of its future.