Gemma came to Chalk + Ward following a successful career in leading London agencies as a strategic branding specialist, as well as running her own Brand Consultancy business.
She is an exceptionally strong strategic thinker and respected for her ability to approach problems objectively, challenge the norm and develop strategies that succeed for clients. She has worked on large and small B2C clients (Kellogg’s, P&G, Rainbow Club, Leffe, Electrolux, Chrysalis) and B2B clients (Centrax, DS Smith Plc, apetito), is an expert at advising clients across integrated campaigns on how best to allocate marketing investment and will always be honest with her thoughts and recommendations, even if being the lone voice in the room! Clients respect and value her guidance.
Gemma also created the Chalk + Ward proprietary ‘Core Values’ branding system, proven to help create strategically powerful brands that resonate with target audiences.