What is an Index Bloat Audit?

I won’t lie, when I first heard the term ‘Index Bloat’ I initially thought back to my swollen pregnancy fingers, but alas, Index bloat is not this. It’s an SEO term that refers to an excessive number of low-quality pages found in a websites index that essentially aren’t serving a purpose. Let’s explore this… Google […]

How the Cookie Crumbles…

Have you noticed issues with your Google Analytics data? Have you seen direct traffic recording record numbers of sessions and transactions, while all other channels seem to be dropping off? Have you seen low organic traffic levels in Analytics, but data seems fine when viewing in search console? Or, seen data differences between Analytics and […]

International Women’s Day

International Women’s Day is a global day celebrating the achievements of women, whether they be social, economic, cultural, or political. It may surprise you to know that IWD started in 1911 and it was supported by more than a million people. Since then, IWD has become a global day to celebrate women’s achievements and, at […]

Directors’ Madrid Insight

TAAN 2023 Two of our Directors, Robert and Lisa, have just returned from Madrid, where they attended the European conference for Taan Worldwide (Trans-Atlantic Agency Network) for which we’ve been members for a decade as the UK representative agency. The network consists of only leading and selected agencies from around the world, who meet twice […]

Celebrating Storytelling Week 2023

The rise of independent bookshops On a bleak winter’s day a few weeks ago, there was some rare, good news on BBC Radio 4’s flagship Today programme. It came in the form of a report that contrary to expectations, more independent bookshops were opening up across the country since the pandemic – and that public […]

Getting strategic with Emily Smith Designs

We are excited to announce a new client win, Emily Smith Designs – a Devon based designer, producing bright and beautiful homewares and accessories. Strategic decision-making Our new client Emily Smith Designs is a Devon based artist and designer who is attracting global attention with her vibrant, high-quality homewares and accessories. The collections feature a […]

C+W Core Values Workshop

Core Values A company’s core values are at the heart of the business and should form the foundation of all activity and decision making.  It’s therefore vital that all employees within the business understand and believe in them.   With the evolution of our business and team over recent years,  we decided to review our […]

Chalk + Ward 2022 Year Review

We take a look back at 2022 and the trends, changes, challenges and opportunities that came with it. Laura Dale – PR Account Manager Our working environment This year has seen the continuation of an evolving workplace with hybrid and flexible working topping the agenda. The importance of mental health has also increased with employers […]

Country born and bred

In 2018, we partnered long-standing client Mole Valley Farmers to create “Country Dog” – an own label food range specifically formulated for working and sporting dogs…